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The Wellbeing Alliance are an independent not for profit organisation which means we don’t accept grants or funds from Government and make our living from the work and projects we get involved in. We believe wellbeing and the reduction of health inequalities matter. We need your support to make our work possible and to maintain our independent voice.

The Wellbeing Pledge - What is wellbeing?

In a world of seemingly endless options, what choices will make us happier? Studies of happiness show that the following things all enhance our wellbeing:

  • a good marriage
  • the company of friends
  • rewarding work
  • sufficient money
  • a good diet and physical activity
  • sound sleep
  • engaging leisure
  • religious or spiritual belief and practice


Optimism, trust, self-respect and autonomy also make us happier. Gratitude and kindness lift our spirits. Having clear goals to work towards, a ‘sense of place’ and belonging, a coherent and positive view of the world, and a belief that we are part of something bigger than ourselves also foster wellbeing.


These ingredients of a happy life are not just a matter of personal choice. They are also determined by the social conditions in which we live, and these, in turn, are influenced by government policy. 
Governments make it clear that a strong, growing economy is their over-riding goal and responsibility, believing wealth is the foundation for creating a higher quality of life. Yet the evidence shows that wealth does not automatically produce wellbeing. Wealth can be harmful when its pursuit crowds out more important sources of happiness.

The need to belong is more important than the need to be rich; meaning matters more than money. 
Creating wealth as a nation means consuming more as individuals. As it seeks ever more ways to colonise our consciousness, consumerism both fosters and exploits the restless, insatiable expectation that there has got to be more to life. 
So we need to think about social or community wellbeing, not just our personal happiness. A focus on personal happiness discounts the importance of broader social, economic, cultural and environmental factors that affect our lives. 


Many are concerned about the greed and selfishness they believe are causing social problems and threatening their children’s future. They yearn for a better balance in life, believing that when it comes to things like individual freedom and material abundance, people don’t seem ‘to know where to stop’ or now have ‘too much of a good thing’.

As the Chinese sage Lao-Tzu said, ‘to know when you have enough is to be rich’.


What is Social Enterprise?

As a social enterprise you will find us redistributing all of our profits back into the community and to those agencies that work with us as we strive to make a difference to improve health and wellbeing. This way society profits.

Find out more about Social Enterprises


Support Us

As an independent not for profit organisation which means we don’t accept grants or funds from Government and so we need your support to make our work possible and to maintain our independent voice.

Contact us to see how you can help




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